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A New Era of Digital Retail in Africa

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Digital Retail

According to Google Africa, the continent is home to 19 of the top 20 fastest-growing countries in the world, and its internet economy has the potential to grow to $180 billion by 2025

JOHANNESBURG, South Africa, March 28, 2023/APO Group/ — 

Exploring innovation coupled with cutting-edge tech is on the up as brands and retailers consider what, when and how to ride the new wave of consumerism in Africa. With the future of digital retail in Africa an exciting and ever-changing landscape.

Africa Overview

Customer expectations are forcing retailers to reassess the service they provide, not just in terms of convenience and pace but also around engagement, service excellence and shopping satisfaction. Africa is playing catch up in a global sense – experiencing incredible change that presents both opportunities and challenges. According to Google Africa, the continent is home to 19 of the top 20 fastest-growing countries in the world, and its internet economy has the potential to grow to $180 billion by 2025. By the same year, more than half of Africa’s population will be under 25, creating an even more pressing need to generate economic opportunity. Done the right way, digital-first and data-led distribution is set to transform Africa.

To that point, (www.ITNewsAfrica.com) reported that, amidst limited infrastructure and a lack of skilled workers in Africa, ecommerce platforms such as Jumia, Konga and Mall of Africa and mobile payment offerings such as M-Pesa and Airtel Money, are already ringing in a new era of shopping for both retailers and consumers.

Drilling Down

Looking closer, small, and medium-sized businesses are under the microscope, making up 90% of all businesses in Africa. However, at a time when digital connectivity is more important than ever to small business resilience, not forgetting the unfolding age demographic, Africa has much to do to keep up with their global counterparts. The potential, however, lies in equipping people and businesses with tech tools to meet local needs and in turn unlock innovation.

Digitalization in Africa is changing quickly at a sales force, manufacturing, and distribution level but not as much at a retailer level

Warren Brett Cluster Executive, SEA Region, Smollan Tanzania shared his thoughts saying, “Digitalization in Africa is changing quickly at a sales force, manufacturing, and distribution level but not as much at a retailer level. On the most part it’s only scratching the surface. Traditionally the retailer must initiate the purchase of FMCG goods from wholesalers and distributors – sometimes having to physically close shop to collect stock and in turn losing out on potential earnings. Putting the power in retailer’s hands is the answer – building retailer databases and creating solutions enabling brands to reach them using technology to support the link between all parties.”

Solutions

Working to solve the digitalization gaps in Africa is an exciting challenge. A good example is the launch of Kyosk – an app that provides a seamless link for traditional retailers (providing them with market data visibility and last mile delivery), local eateries (access to quality products at competitive prices delivered directly to them within 24hours) and small-holder farmers (provide end-to-end digitization of their value chain). Currently operating over 40 fulfillment centres across Kenya, Tanzania, Uganda, and Nigeria.

So too, the Wasoko app works in communities in Kenya, Senegal, Tanzania, Rwanda, Uganda, and Côte d’Ivoire. Allowing shopkeepers ‘delivery on demand’ with free same-day delivery to stores when placing an order via SMS request or using their mobile app. Wasoko also offers ‘buy now pay later’ credit facilities.

Furthermore, different digital platforms are attempting to digitize the entire commerce value chain. Yoco for example, launched in 2013 in South Africa is a go-to platform that is successful in offering access to online payments. According to www.HowWeMadeItInAfrica.com Yoco filled an essential gap as 80% of their merchants had never accepted card payments before joining. Fast forward to 2021, Yoco served 150,000 of SA’s six million small businesses and are currently looking to reach at least a million SMEs across Africa and the Middle East within the next four years.

As a ‘watch this space’ side note of potentially robust proportions is ‘The Africa Digital Economy Initiative for Africa’ (DE4A) – an alliance created with the World Bank Group and the African Union to collectively think big on digital development. The aim is to ensure that every individual, business, and government in Africa will be digitally enabled by 2030 with their support.

“Partnering with NGOs, governments, or financial institutions to create sustainable employment and financial inclusion to entrepreneurs looking to grow their business is certainly an option and a step in the right direction. So too, creating the tech to support the link between retailer and supplier/distributor, a high priority. To create a solution for brands to reach retailers where there is a deeper understanding of how product moves to the retailer and into consumers hands. In turn, supported by a digitalized workforce to support this channel in Africa,” said Brett.

Distributed by APO Group on behalf of Smollan.

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The Coca-Cola System in Nigeria Provides Economic Boost Through Major Investment

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The US $1 billion investment will support job creation across the value chain

LAGOS, Nigeria, September 19, 2024/APO Group/ — 

The Coca-Cola System in Nigeria (www.Coca-ColaCompany.com), comprised of Coca-Cola Nigeria Limited and its authorized bottler, Nigeria Bottling Company (NBC), announced plans to expand its investments in Nigeria. Over the next five years, with a predictable and enabling environment in place, the System plans to accelerate its investments in Nigeria to reach US$ 1 billion. The investment builds on the System’s long-standing involvement in Nigerian communities. Over the last 10 years, Coca-Cola Hellenic Bottling Company, known locally as Nigerian Bottling Company, has invested $1.5 billion in Nigeria. With today’s announcement, the Coca-Cola System plans to more than double its rate of investment over the next 5 years. 

This investment underscores the Coca-Cola System’s continued confidence in the Nigerian market and its promising future economic prospects. The investment is expected to support various value chain areas, including suppliers, distributors, retailers, and recyclers.

The announcement was made at the State House in Nigeria, where a Coca-Cola System delegation was hosted by President Bola Ahmed Tinubu. In addition to the Coca-Cola System leadership team in Nigeria, the delegation was comprised of international Coca-Cola System representatives: John Murphy, President and Chief Financial Officer of The Coca-Cola Company; Zoran Bogdanovic, Chief Executive Officer of Coca-Cola Hellenic Bottling Company; Henrique Braun, EVP and President, International Development of The Coca-Cola Company; Luisa Ortega, President of Coca-Cola’s Africa Operating Unit; and Naya Kalogeraki, Chief Operating Officer of Coca-Cola Hellenic Bottling Company. 

Following the meeting, Murphy indicated that “the investment highlights our system’s efforts to drive scalable initiatives while also preserving the value of local relevance. Coca-Cola has been an integral part of the African continent for over 96 years and today’s investment in Nigeria reiterates our optimism about the continent.” 

Bogdanovic commented, “The Coca-Cola System has been part of Nigerian communities for over 70 years and believes in the strength and continued potential of the market. We are excited to announce this investment, which demonstrates our dedication to fostering economic growth and creating job opportunities in the country.” 

Our investment goes beyond business growth; it’s about contributing to the well-being of the communities we call home

“Our investment goes beyond business growth; it’s about contributing to the well-being of the communities we call home. We foresee significant social and economic advancements, which is why we continue to invest in our business operations and community programs in Nigeria,” concluded Bogdanovic.  

Ortega emphasized the importance of collaboration to create a stable operating environment. “By working in partnership with the government and other stakeholders, we can drive sustainable development and economic empowerment. Our collective efforts can create a lasting positive impact on the communities we serve.” 

President Tinubu commended Coca-Cola for its long-standing partnership with Nigeria and for promoting investment opportunities that have employed over 3000 people across nine production facilities.

”We are business-friendly, and as I said at my inauguration, we must create an environment of easy-in and easy-out for businesses. We are building a financial system where you can invest, re-invest, and repatriate all your dividends. I have a firm belief in that,” he said.

Coca-Cola has a rich legacy of refreshing Africa and making a difference across the continent for over 96 years. In Nigeria, for 73 years, the Coca-Cola System has been an integral part of the local economy, employing over 2,800 people across 8 production plants. A recent economic impact study, conducted by Steward Redqueen, found that for every job created by the Coca-Cola System, an additional 31 jobs are supported across the country. The Coca-Cola System continues to invest in the socio-economic development of Nigeria as it scales up different sustainability interventions by investing more in empowering young people, provision of clean potable water supply, and the support for a stronger plastics waste collection infrastructure in different parts of the country. 

Distributed by APO Group on behalf of Coca-Cola.

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Kifiya Becomes First Ethiopian Fintech to Receive Prestigious “Product Innovation of the Year” Award

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This recognition highlights the company’s commitment to building a digitally and financially inclusive future by leveraging AI and cutting-edge technology

ADDIS ABABA, Ethiopia, September 19, 2024/APO Group/ — 

Kifiya (www.Kifiya.com), a leading AI-powered, alternative data-driven scoring, embedded finance, and AgTech company, has been awarded the prestigious Silver Award in the Product Innovation of the Year category in Africa at the Global SME Finance Awards 2024, held as part of the Global SME Finance Forum in São Paulo, Brazil on September 17, 2024.

The Global SME Finance Awards, organized by the International Finance Corporation (IFC) and the SME Finance Forum, recognizes and celebrates institutions that have delivered innovative products and services and achieved impressive results in expanding finance and services to SMEs. Kifiya is the first Ethiopian company to win this award. This recognition highlights the company’s commitment to building a digitally and financially inclusive future by leveraging AI and cutting-edge technology to bridge the credit and market access gap in Sub-Saharan Africa.

“Receiving this award reflects our ongoing dedication to empowering African MSMEs, SHFs and low-middle-income individuals through AI-powered and data-driven solutions,” said Munir Duri, CEO and founder of Kifiya. “This also demonstrates Ethiopia’s new-found drive for innovation led by the reforms instituted by our Prime Minister, Dr. Abiy Ahmed, which have created an enabling environment and policies that foster and encourage innovation, allowing companies like ours to thrive.”

Unlocking Market Potential for SMEs

Africa’s SME sector, which represents up to 90% of all businesses and provides 60% of total employment, is crucial in driving economic growth for the continent. However, many SMEs struggle with limited access to finance, a challenge that Kifiya is tackling head-on. By providing digital platforms that improve market access and address the financing needs of these businesses, Kifiya is unlocking new growth opportunities. 

In Ethiopia, where 50% of the adult population remains unbanked, Kifiya’s financial solutions create pathways for thousands of SMEs to access much-needed credit and financial services. The company’s efforts have led to increased financial inclusion, stability, and growth for local businesses, contributing significantly to Ethiopia’s economic development.

Empowering SMEs and Low-Income Communities through Innovation

Kifiya’s AI-powered alternative credit scoring and rating technology infrastructure solves the challenges of MSMEs’ lack of collateral and credit history, enabling them to be credit-scored and access uncollateralized credit for the first time in Ethiopia. One of the earliest successes of rolling out this infrastructure was a partnership with the Cooperative Bank of Oromia, which introduced a digital lending product that has enabled close to 300,000 MSMEs to access over $100 million in uncollateralized credit to date.

Kifiya’s intelligent embedded finance tech infrastructure enables banks to originate, extend, manage, and collect uncollateralized digital credit and provide Sharia-compliant financial products relevant and appropriate to MSMEs in agri-food systems, manufacturing, and service sectors. The platform enables FinTechs and businesses to embed inventory credit and BNPL financial services, digitize eCommerce trade processes, and provide MSMEs with inventory credit.

Receiving this award reflects our ongoing dedication to empowering African MSMEs, SHFs and low-middle-income individuals through AI-powered and data-driven solutions

The company also offers an AgTech platform that digitizes smallholder farmers, enabling them to access credit, inputs, markets, and microinsurance to protect against climate-related risks and improve productivity. To date, more than 1.5 million smallholder farmers in Ethiopia have accessed more than $10 million of agricultural inputs.

In the transportation sector, Kifiya’s Mobility as a Service (MaaS) technology revolutionizes travel booking and payments, providing eco-friendly and convenient travel solutions. 

Kifiya’s Insurance Technology (Insurtech) provides a digital marketplace for affordable microinsurance products, ensuring low-income individuals can secure their futures against financial risks.

Driving System-Level Change in Sub-Saharan Africa

Recognizing that innovation can address many development challenges, Kifiya has combined its extensive AI and technology experience with a market system approach to design and implement solutions that target market inefficiencies and failures. Kifiya is utilizing its AI-powered products and data-driven infrastructure to drive the adoption of digital financial services and enable access to financial services and markets, one country at a time.

Munir Duri emphasized, “Our approach is about more than just technology. We are committed to driving sustainable, inclusive growth by solving systemic challenges that prevent millions of Africans from accessing finance and markets. This award motivates us to continue innovating and expanding our solutions across Africa.”

The company’s data-driven technology infrastructure supports financial institutions, smallholder farmers, low-to-middle-income individuals and MSMEs in accessing relevant credit products, reducing costs, and enhancing service delivery.

Looking Ahead: Scaling Impact Across Africa

The International Monetary Fund (IMF) projects an average 4.0% GDP growth rate for sub-Saharan Africa in 2025. With Africa’s population expected to reach 1.9 billion by 2050, Kifiya’s technology-driven solutions are poised to play a pivotal role in this economic transformation. 

Kifiya’s ongoing efforts to address the $400 billion credit gap and unlock market access for 44 million MSMEs and smallholder farmers will be critical to driving economic growth and financial inclusion across Sub-Saharan Africa. With a focus on scaling its innovative products, Kifiya is well-positioned to continue leading the charge in Africa’s digital financial services industry. 

https://apo-opa.co/4erx5yw (Link to a video of the Global SME forum 2024)

https://apo-opa.co/4gpdFfD (More information on the Global SME forum event)

Distributed by APO Group on behalf of Kifiya Financial Technology.

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3 Benefits of Attending the Invest in African Energy Forum in Paris

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Delegates are able to access high-level insights from African policymakers and government officials, one-to-one investor matchmaking services and exclusive oil and gas market forecasts

PARIS, France, September 19, 2024/APO Group/ — 

Serving as the premier African energy project showcase outside of the continent, the Invest in African Energy (IAE) Forum in Paris serves as a crucial platform for global investors. Last year’s forum provided opportunities for in-depth engagement through two days of discussions with industry leaders and policymakers, with attendees accessing technical presentations, business-to-business matchmaking services, networking receptions and dedicated country and regional spotlights. Ahead of the event’s 2025 edition taking place next May, investors and companies are invited to engage with the benefits of attendance.

Understanding Africa’s Energy Priorities

IAE 2024 attendees gained exclusive access to insights from African policymakers and government officials, who outlined their strategic initiatives for energy sector growth, as well as latest regulatory reforms, investment opportunities and policy shifts. By hearing directly from the continent’s leading decision-makers, attendees were better positioned to align their business strategies with national and regional energy goals and identify available investment opportunities. Congolese Minister of Hydrocarbons Bruno Jean-Richard Itoua announced the Republic of Congo’s upcoming formation of a new gas code and national gas company, while Gabon’s Minister of Petroleum Marcel Abéké addressed the country’s progress in expanding its low-carbon energy supply and establishing an incentive tax framework for the development of gas projects.

Accessing OPEC Market Insights

Through a high-level OPEC presentation and a keynote address by OPEC Secretary General Haitham Al-Ghais, last year’s attendees accessed exclusive information on key growth drivers of oil supply and demand through 2045, forecasting Africa’s oil demand to double to 8.2 million barrels per day (bpd) and refining capacity to expand by 3.2 million bpd. With positive economic growth anticipated into 2025, the presentation shed insight into the role of inflation and various economic, social and geopolitical factors on crude oil markets. Secretary General Al-Ghais affirmed OPEC’s commitment to driving Africa’s oil industry forward and the role of African markets and South-South cooperation in driving global economic activity.

Exploring Regional Energy Powerhouses

At last year’s IAE Forum, attendees benefited from dedicated regional spotlights that provided a deep dive into the unique energy landscapes, investment climates and project opportunities shaping Africa’s energy hotspots. This regional focus allowed investors to identify targeted opportunities and forge strategic partnerships, aligning their investments with regional energy development goals. A West African spotlight previewed first oil production from Senegal’s Sangomar Field Development, upcoming drilling campaigns in Equatorial Guinea and a 27-block bid round in Guinea-Conakry. North Africa’s spotlight explored the region’s approach to the energy transition, with Egypt announcing plans to merge its petroleum and renewable energy ministries, Libya rolling out 45 greenfield and brownfield projects in the pipeline, and Morocco driving transitional gas, power and green hydrogen projects. A southern Africa spotlight highlighted deepwater discoveries in Namibia’s Orange Basin, unpacked South Africa’s plans to boost nuclear and natural gas capacity, and provided updates on Mozambique’s two LNG megaprojects underway.

Distributed by APO Group on behalf of Energy Capital & Power.

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