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Checking in, to Checkout: Five Black Friday Tips

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Black Friday

Tapping into all available data from previous Black Friday sales to see what worked and what didn’t, is key

JOHANNESBURG, South Africa, October 10, 2023/APO Group/ — 

Black Friday is quite possibly the most drama-filled time of the year, in-store that is. There was the woman who used her pants as a shopping trolley, and the individual who called the police over a sold-out TV #sorrywhat? It’s a bit like a weird movie in an intoxicating chaotic, repeat visit kind of way.

Mike Smollan, Chief Growth and Innovation Officer, Smollan checks out the Black Friday phenomenon and how to play the game.

Globally, according to www.Queue-It.com, Black Friday online sales grew 3.5% to $65.3 billion last year. Retail sales increased by 12% and was recorded as the biggest shopping day of the year in the US, with online retail traffic three times that of a normal October day. That said, 60% of consumers said they bought a sale item, only to regret it later, with 23% of women saying that they suspect retailers inflated prices ahead of Black Friday, only to “discount them” on the day.

Furthermore, marketing tactics not only drew traffic in 2022, but also revenue with 29% of online sales attributable to a paid search; 19% to direct web visits; 17% to organic searches; 15% to email and 3% to social media.

Closer to home, looking back to look ahead, from a banking perspective FNB reported that its customers spent a record R3 billion on Black Friday last year, with most shoppers popping into physical stores to grab deals. R2.4 billion was spent in-store an increase of 18% on the previous year, while over R670 million was spent online, a rise of 31%. This year amidst rising interest rates and inflationary demands South African consumers will no doubt be cautious as Black Friday goes live. That said, the adrenalin rush and instant gratification that it brings is all too real with the promise of a moment to “let loose”.

Determining the best fit for the promotional period to leverage both in-store and online strategies, will depend on the specific business and target audience, to ultimately hit the sweet spot with consumers. Both in-store and online options have their advantages. In-store offers the excitement of sensory appeal for shoppers, an opportunity to engage with customers, drawing them in with eye-catching displays and product demos and maxing on impulse buying. While online offers the potential for new customer acquisitions, reaching a wider audience, as well as being able to tap into detailed analytics to track shopping behaviours and identifying trends going forward. A hybrid approach makes sense for example, offering online deals that complement in-store promotions, and using online channels to drive foot traffic to physical stores.

Undoubtedly the customer connection is everything whether online or in-store as consumers demand an excellent shopping experience over Black Friday

“Undoubtedly the customer connection is everything whether online or in-store as consumers demand an excellent shopping experience over Black Friday. They want options, the latest ranges, offers on offers, quick check-outs, quality, delivery in the quickest time possible if ordering online, and a store experience where availability, and lots of it, does not switch their mood. What we’ve found from an in-store perspective during these times of high demand, is the immense value of sending in our surge merchandising teams. Where they focus solely on brand visibility, additional POS and making sure product is in stock, on shelf, all the time. That’s the whole idea right, speed, efficiency, and targeted sales,” said Mike Smollan, Chief Growth Officer at Smollan.

Top Tips by Marketing Specialist, Incubeta

Data

Tapping into all available data from previous Black Friday sales to see what worked and what didn’t, is key. This data will also stand companies in good stead for their festive strategies.

Checkout Choice

Having a buy now, pay later (BNPL) payment option will allow cash-strapped consumers who are hoping to make big-ticket purchases the opportunity to pay them off. In fact, it makes sense to have as many payment options as possible. Also, options like an in-store pickup could score points with customers.

Red Flags

Logistics will continue to be a challenge and brands must factor in delays. The key is to keep customers informed and manage their expectations. If you can’t deliver, keep them in the loop or if a product sells out, make sure you update this on your website as soon as possible.

Don’t Underestimate Customers

South Africans love a good deal. They have also become masters at gamifying loyalty programmes allowing them to get the most out of Black Friday shopping. Don’t pull the wool over shoppers’ eyes, chances are one will get caught out.

Distributed by APO Group on behalf of Smollan.

Business

Canon releases LI7070SAC / LI7070SAM Complementary Metal Oxide Semiconductor (CMOS) sensors

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Canon

The LI7070SAC can capture full-HD video even in low-illumination environments measuring 0.08 lux, whereas the LI7070SAM operates at a minimum of 0.04 lux

DUBAI, United Arab Emirates, November 25, 2024/APO Group/ — 

Canon Inc. (Canon-CNA.com) and Canon Marketing Japan Inc. announced today the release of two new 1/1.8-inch CMOS sensors, the LI7070SAC (color) and LI7070SAM (monochrome), with approximately 2.12 (1,936 x 1,096) effective megapixels, for security, industrial, and medical uses. They boast enhanced near-infrared shooting capability, which is increasingly in demand, in addition to a high-dynamic-range capturing function for operating in environments with significant contrasts between light and dark, and high-sensitivity shooting capability under low-illumination environments.

In recent years, there has been growing demand for near-infrared imaging capabilities applied to surveillance cameras and industrial cameras. Accordingly, there has been an increase in uses for CMOS sensors with near-infrared capability including monitoring traffic and industrial applications. The near-infrared sensitivity of the LI7070SAC has been increased by roughly 2.4 times [1] in comparison to the LI7050 [2] (released in October 2020) which similarly measures 1/1.8 inches and features approximately 2.12 effective megapixels. This enables monitoring in dark environments which cannot be performed by the naked eye. The sensors can also be applied for industrial usages such as inspections in dark areas and medical uses such as fluorescein angiography.

In addition to the aforementioned near-infrared capability, both sensors feature an HDR drive mode that extends 120dB through a double exposure method which layers two images with differing exposure times. This makes it possible to capture images in high quality while restricting overexposure and crushed shadows in conditions where there is a large difference in brightness, such as when illuminating a light for inspections within tunnels. The sensor achieves a range of 75dB even when operating during normal drive operation.

The outstanding low-illumination shooting capability of these sensors further enhances their applicability. Although the sensor size is compact, the pixel composition has been engineered to enable high sensitivity, while suppressing noise level. The LI7070SAC can capture full-HD video even in low-illumination environments measuring 0.08 lux, whereas the LI7070SAM operates at a minimum of 0.04 lux [3], making them particularly suitable for nighttime surveillance of public facilities, roads, and transportation facilities, etc., in addition to cameras equipped to underwater drones and cameras used in microscopes, which require compact image sensors with a high degree of sensitivity.


[1] The quantum efficiency of the LI7070SAC at a wavelength of 850 nm (near-infrared wavelength) is 33%, whereas that of LI7050 is 14%.

[2] Colour sensor only

[3] The estimated illumination level from a full moon is 0.3 lux, while that of a crescent moon is 0.01 lux.

Distributed by APO Group on behalf of Canon Central and North Africa (CCNA).

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Islamic Corporation for the Development of the Private Sector (ICD) Leads Key Discussions on Sustainable Development and Green Finance at Conference of the Parties (COP29)

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COP29

On November 18, ICD organized a session on financing women and youth-led businesses in post-conflict regions

BAKU, Azerbaijan, November 25, 2024/APO Group/ — 

The Islamic Corporation for the Development of the Private Sector (ICD) (www.ICD-ps.org), part of the Islamic Development Bank (IsDB) Group, hosted several high-level sessions at COP29 in Baku, focusing on sustainable economic development, climate finance, and the private sector’s role in green growth.

On November 18, ICD organized a session on financing women and youth-led businesses in post-conflict regions. Eng. Hani Sani Sonbol, Acting CEO of ICD, emphasized the importance of inclusive financing for long-term peace. Remarks were also made by Ms. Nigar Arpadarai, COP29 High-Level Champion, and Dr. Emin Huseynov, Special Representative of the President of Azerbaijan. The panel featured experts such as Dr. Sahar Nasr, Executive Director of the Zakat Fund, Ms. Jhale Hajiyeva, Executive Director of AMFA Azerbaijan, Dr Elvin Afandi, Division Manager of ICD and Mr. Dayanat Sadullayev, President of AMCHAM addressing the barriers women and youth face in accessing finance.

ICD also hosted two other key sessions. On November 16, a panel discussed leveraging multilateral climate funds to support sustainable projects through public-private partnerships, featuring experts like Dr. Mohammed Alyami, General Manager of the Development Effectiveness Office at ICD, and David A. Dodd, CEO of the International Sustainability Resilience Center. On November 19, a session explored how financial institutions can promote green finance, with participants including Dr. Fatih Yilmaz, Senior Fellow at KAPSAR,Mr. Shahin Mahmudzade, Executive Director at the Central Bank of Azerbaijan, Dr Elvin Afandi , Division Manager of ICD and Mr Nabil Kadri, Managing Director of BNDES.

ICD’s participation at COP29 highlights its commitment to advancing sustainable development, green finance to private sector, and empowering marginalized business communities. Through collaborative initiatives, ICD continues to drive the role of the private sector in achieving global sustainability goals.

Distributed by APO Group on behalf of Islamic Corporation for the Development of the Private Sector (ICD).

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HELI Aims for #1 Position in Middle East and Africa with New Forklift Models and Strategic Investments

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HELI

Company Expands Regional Footprint, Hosts 40 Regional Partners at Exclusive Distributors’ Conference in Dubai

DUBAI, United Arab Emirates, November 22, 2024/APO Group/ — 

HELI (www.HELIChina.net), China’s leading forklift manufacturer and a global player in the material handling industry, has unveiled three new forklift models at the opening of its UAE distributor Hala’s state-of-the-art showroom and workshop in Dubai Industrial City.

This launch marks another significant step in HELI’s ongoing expansion in the Middle East and Africa (MEA) region, as the company continues its drive to become the leading forklift brand across the region.

HELI’s mission, Lifting the Future, is driven by a vision to become a global leader, and a singular aim to be ranked among the world’s Top 5 forklift manufacturers. Founded in 1958, HELI has consistently delivered innovative, intelligent logistics solutions, establishing itself as a global first-class integrator of industrial vehicles and intelligent logistics systems. With a people-oriented approach and a commitment to repaying society through high-quality products, HELI’s brand proposition—Empower the World—reflects the company’s dedication to empowering industries worldwide.

Ranked among the top ten forklift manufacturers globally since 2006, HELI’s streamlined strategies in capital, industrial, and innovation chains have fueled rapid growth. Today, HELI’s products are sold in over 150 countries, and in the MEA region, the company has already secured the leading position in 15 African countries, with an expanding presence in the Middle East. With continued investment in new product launches and strategic partnerships, HELI is on track to achieve its ambitious goal of becoming the leading forklift brand across the region.

The new HELI G Series 2.0-ton lithium battery forklift, specifically engineered for the beverage industry, was also introduced at the event. Building on the proven reliability and advanced technology of HELI’s G Series, this model incorporates several innovative features tailored to the unique demands of beverage logistics. These include a flexible adjustable cab height for enhanced operator visibility and safety, an intelligent steering system that prevents sharp turns for smoother operations, and an active safety protection system that decelerates or brakes when personnel approach danger zones, reducing workplace risks. Designed with beverage industry needs in mind, it includes features like single/double pallet forks and a 360-degree vision optimization system for better maneuverability.

The G3 Series forklifts, available in 2-3.5 Ton and 5-10 Ton models, offer key shared advantages that enhance efficiency, safety, and performance. Both models are energy-efficient, with the 2-3.5 Ton version reducing consumption by 15% and the 5-10 Ton featuring a low-noise system. They incorporate advanced safety features, such as pedestrian detection, AI-powered collision warnings, and an optional reversing camera, ensuring a safer work environment. Designed for high performance and reliability, both models require minimal maintenance and are built to handle demanding industrial tasks. The 2-3.5 Ton version offers an enhanced load capacity up to 4.5 meters, while the 5-10 Ton excels in climbing performance. Additionally, ergonomic features like reduced steering effort and low-noise operation improve operator comfort and productivity.

With the increasing focus on electrification, we are providing customers with clean energy alternatives that align with global sustainability goals

Together, the G3 Series forklifts deliver a reliable, cost-effective solution for businesses seeking safety, efficiency, and durability in their material handling equipment.

“These new models reflect HELI’s commitment to addressing the growing demand for sustainable and efficient material handling solutions in the region. With the increasing focus on electrification, we are providing customers with clean energy alternatives that align with global sustainability goals and empowering our partners to achieve #1 status in their respective markets,” said Guan Lei, General Manager of HELI Middle East FZCO.

During the showroom opening, Mathew Abraham, Managing Director of Hala, HELI’s UAE distributor, emphasized the potential of the partnership, noting, “With HELI’s world-class technology and our deep understanding of the regional market, we are well-positioned to offer comprehensive solutions, ensuring the highest standards of after-sales support and sustainability.”

HELI’s growth in the region is underscored by its ongoing investment in infrastructure. The company is currently leasing between 6,000 and 8,000 square meters of space in the Middle East to expand its service capabilities and provide quicker, localized support. These efforts are aligned with HELI’s strategic goals and reinforce its position as a key player in the material handling and logistics sectors.

At a closed-door distributors conference held this week, 40 partners from across the region gathered to discuss HELI’s product innovations and regional growth strategies. The conference highlighted the company’s vision for the future and its strong partnerships with regional distributors. The theme of the conference, “Together We Thrive, Limits We Defy,” reflected the shared ambition to work harder with determination, pushing past boundaries and striving for excellence.

Recent industry data from the World Industrial Truck Statistics (WITS) shows HELI’s growing presence in the UAE, where it is now the second-largest forklift brand. This growth, coupled with a rising shift toward electrification, further positions HELI as a leader in the MEA region. The company’s success in Africa, where it holds the #1 position in 15 countries, demonstrates the strength of its offering and its ability to meet local market needs.

Chen Xianyou, Vice General Manager of Anhui HELI Co., Ltd, emphasized, “Our continued investment in the MEA region is a testament to our long-term vision. We are focused on achieving sustainable growth, backed by our strong after-sales service network, and building lasting relationships with our regional partners.”

With its leadership position in China for 33 consecutive years and a growing footprint in the Middle East and Africa, HELI is poised to become a globally recognized brand in the material handling industry.

Distributed by APO Group on behalf of HELI.

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